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Moss Retail Announces New Appointments

Moss Retail (formerly Visual Impulse) continues to expand its team and capabilities, announcing three new appointments. The highly-experienced team members work with leading brands, retailers and design firms, providing tension fabric structures, graphic systems and light box solutions for innovative retail design and commercial environments.

Homer Perez, AIA, Director, Retail Design
With more than 20 years of experience in retail design and architecture, Homer Perez transitions from sales at Moss Retail to Director, Retail Design, partnering with clients to develop prototypes and results-driven solutions for effective design. Homer, a licensed architect and LEED Accredited Professional, has directed retail projects for clients including Nike, Williams-Sonoma, Sephora, Fresh and H-E-B. He was named among the “Top 20 Under 40” by Environmental News Review in 2011 for his expertise in sustainable retail design. He holds a Bachelor of Science Degree in Architectural Design from MIT.

Dan MacIndoe, Sr. Account Executive, West Coast
Dan MacIndoe brings more than 25 years of experience in the retail fixture and display industry, having worked on a variety of custom projects for major brands and retailers throughout the West Coast and internationally, including Canada, Latin America and Hong Kong. Dan’s experience includes IMI Merchandising and Lozier, with major accounts such as Safeway, Loblaw’s, Costco, Ace Hardware and Whole Foods. He is a graduate of the University of San Diego and a veteran of the U.S. Navy.

Kevin Aronhalt, Sr. Account Executive, Southeast Kevin Aronhalt joins Moss Retail with more than 25 years of experience in the architectural hardware and retail industry and deep knowledge of big box, grocery, convenience and specialty national and regional retail markets. Kevin has worked on custom projects for brands and retailers throughout North and South America including experience at Marmon Group, Display Group and Summit. A U.S. Army veteran, Aronhalt is a graduate of the University of Missouri and holds a Master of Divinity from Emory University.

Moss Retail, formerly Visual Impulse, is backed by a 30-year history of display design and fabric graphic innovation, providing high-impact branding and décor solutions and unrivaled efficiencies for retail environments. Learn more at www.mossretail.com

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