Nathan’s Famous (Jericho, NY) has partnered with Let us Nudge, a restaurant technology company that provides table seating efficiencies, on a pilot program that includes 15 of its locations.
Let us Nudge offers restaurants a table-turnover solution that helps shape customer behavior by optimizing restaurant traffic and frequency, gently nudging customers during busy times to aid in table turnover with incentives. The Nudge@Home platform also allows restaurants to offer incentives to help fill tables during slow times.
In a release, Nathan’s said it expects the Let us Nudge technology to increase sales through campaign management and targeted coupons at participating locations.
“This program will not only incentivize our guests to visit our restaurants via targeted, ‘smart’ couponing, but importantly we will gain valuable analytics on guest preferences,” says Phil McCann, Vice President of Marketing at Nathan’s Famous.