The Neiman Marcus Group (Dallas) will announce today its plans to merge store and online merchandising and planning teams into a single organisation, reports Women's Wear Daily.
Beginning April 14, the combined organisation will be headed by Jim Gold, who has been named president and chief merchandising officer of the Neiman Marcus brand.
Under the new structure, general merchandise managers, divisional merchandise managers and planners will have “omni” responsibilities covering the stores, mail order and e-commerce businesses. However, buyers will continue to be channel specific.
“We are one brand to our customers. Our customers do not differentiate between channels, and now neither will we,” Karen Katz, president and ceo of the Neiman Marcus Group, told Women's Wear Daily. “These changes allow us to operate as one single Neiman Marcus brand, and to make sure we anticipate all of our customers’ needs. Her shopping journey has changed dramatically.”
John Koryl has been named president of Neiman Marcus stores and online and will be responsible for the store operations and sales, Neiman’s e-commerce operations and sales in the U.S. and abroad, site merchandising, site optimisation and customer care.