Old Navy themed its holiday display around two popular concepts: glamour and cozy. The glamour windows featured key merchandise, such as sequined sweaters, velvet blazers and satin and lace camisoles, while the cozy windows were all about sweaters and cold-weather accessories.
A three-part window display told the story, with the left and right sides featuring the key apparel items and 24-inch plexi domes in custom colors as a backdrop. To offset that futuristic styling, the center window had a tranquil winter landscape, featuring twinkling lights and fluorescent tubes fashioned into trees.
Client: Old Navy, San Francisco
Chad Hinson, creative director, in-store customer experience
Patrick Gaerlan, senior manager, creative services
Dawn Gonzales, manager, creative services
Landscape Backdrop, Twinkle Lights, Plexi Domes and Cabinet: , Chicago
Fluorescent Trees: Acme Scenery, Brisbane, Calif.
Allan Gellar, San Francisco