Specialty Non-Apparel

On Our Radar: Kia Great West Showroom, London

RECENTLY, KIA (Seoul, South Korea) partnered with design agency Green Room (Birmingham U.K.) to launch a campaign on the “world’s biggest billboard” at the Great West Showroom in London. Every day upwards of 211,000 customers drive by this showroom, seeing into the building for a passing second. This new billboard display aimed to change that. Emulating the thematics of a light show for passersby, the billboard plays off Kia’s global brand slogan debuted last year: “Movement that Inspires.” The challenge was to make a display that could draw the attention of those who only pass by the showroom for a few seconds, with their design concept of “Electric Avenue.” A combination of lights, screens and Kia’s logo come together to cement the car company’s rebranded corporate identity.

PHOTO GALLERY (4 IMAGES) 📷: Courtesy of Green Room, Birmingham, U.K.

{{gallery_holder}}

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Recent Posts

Strategies for Building Retail Brands

Expert panel offers a baker’s dozen suggestions

13 hours ago

RH Details Growth Plans for 2024

Openings to include seven added galleries in the U.S. and Europe

3 days ago

Goodsurf Sets Dallas Debut

Surfing/pickleball/dining complex opens June 20

3 days ago

Most Valuable Retail Brands Include Nike, Louis Vuitton and Amazon

Overall rankings topped by Apple, the first company to top the trillion-dollar mark in brand…

4 days ago

Limited Product Content Costs Retailers Sales

Stores lose consumers by providing too little info about their wares, survey finds

4 days ago

Calvin Klein to Unveil Global Flagship in Paris

Three-story store bears brand’s new "chalk" design

4 days ago

This website uses cookies.