Online At Tiffany's

Tiffany & Co., New York, announced the beginning of its online wedding gift registry today and its partnering with WeddingChannel.com. Engaged couples will be able to register at any Tiffany store and access their registry online using either tiffany.com or weddingchannel.com.

The online format also allows wedding/shower gift shoppers convenient access to the couple's list, along with the option to buy from the web. Tiffany's decision to connect with weddingchannel.com facilitates shopping and exposes consumers to more of its wedding-related products.