5 Star Plus Retail Design creates Store Design Concept for Ora Store in Beijing
Beijing, June 20 , 2014
Ora Creation, a fashion company importing and selling limited European Design brands that offer customers a unique fashion identity, opened their doors on May 23, 2014 with the help of 5 Star Plus Retail Design.
The new Ora store in Beijing's Solana mall was to be a multi-brand store selling a number of European niche brands, which are not available anywhere else in China. The brief required an elegant, playful and neat store design wehre the brand could express its personality and provide customers with a design-oriented, yet dynamic European lifestyle. Becasue of 5 Star Plus Retail Dsign, Ora now has a fully designed retail store in Solana mall in Beijing that successfully reflects their sophisticated, yet modernistic brand.
Ora, like its unique fashion, needed to stand out among its surroundings, and considering its location was ina quiet are aof the mall, designing with a very limimted construction budget was the main challenge. Asking for a flexible space with a decidated focal area for two key brands and adjustabl esection for th remainig fashion brands, Ora also wanted a warm color scheme and dynamic concept with some energy and contrast. 5 Star Plus Retail Design answered with a creative, fresh store design that fulfilled all of that. Obtaining materials that were available at a limited cost, were flexible enough to be sculpted into dynamic shapes and that added some structural strength was a task in itself. Inspiration for such materials were taken from existting designs in nature and the human environment, such as aspider webs, fishing nets, woven elements and metal mesh used for fencing.
The overall design features a black shiny entrance with “ORA Creation” illuminating above in LED light to give a bold contrast to the more netural shades behind the lgoog. On the left of thentrance is a diagonal, vertical wall where a panel is fixed, which outlines the various desinger brands sold there. All of the fixtures along the left wall were hung with an angle to offer a dynamic energy in the space.
Enticing customers from afar, the wall decoratio nwas the key design element of the store, The effect was actually created with two layers– a grey wall with sporadically flowing shapes painted in red and gold, and inf front is the second layer made of a natural white metal mesh. This creates a sense of depth and movement when the customer walks through the store.
To draw customers to the back the store design implemented an accessory display shelf and a curved counter painted in a vibrant red. Not far from the counter and toward the fitting rooms is a mirror wall, created with trinagular mirror tiles. The mirror wall and fitting room paralleled with each other offa ablance between modernity and traditionalism, once more undrelining the unique luxiourness of Ora.
Showing the true beauty of the European garments, we utilized natural white light to focus on the display areas. Despite the cool lighting color, a sense of comofrt was still created through the warmly colored surface materials on the wall.
Overall, 5 Star Plus Retail Design took Ora's brand, along with the store's location and space challenged and successfully created a design that reflected Ora's elegance, modernity, Europeanism, and energy, but also what would appeal to Ora's key customers.
Readers can see and learn more about what else 5 Star Plus Retail Design has done on the website below, or search for 5 Star Plus Retail design on Facebook, Pinterest, Xing, and LinkedIn.
Company website: www.5starplusdesign.com