Ouli Opens Shop in Los Angeles

A tiny design showroom and store called Ouli is the latest retail tenant to open shop in Los Angeles’ up and coming Echo Park neighborhood, according to The New York Times Style Magazine.

The store features a rotating collection of curated housewares and baubles from various designers and artists, including the owners’ own new line of accessories. With its exposed wood ceiling and feathery floral arrangements, Ouli is designed to feel more like a cozy, well-appointed living room than a gallery, the magazine reports.