3d rendering movie poster on the city
LAST YEAR, DIGITAL signage took center stage and looked like it was set to stay. But with brick-and-mortar sales rebounding and in-store experiences paramount, we’re seeing real-life, static elements creep back in for signage and graphics. Chunky lettering, textures and 3-D features – physical and digital – are appearing across retail environments, proudly taking up space.
While brands like Coca-Cola and Nike are using 3-D video to wow customers in the street and draw in footfall with the promise of immersive digital experiences inside, other retailers are taking an old-school approach. Nostalgic letter lights and neon LED lightboxes are in, bringing theatricality, while creative, custom print designs are showing up too, as retailers rethink the value of print as a way to cut through.
Expect striking textures, innovative wall graphics, tangible textiles and leaning boards. This year’s signage and graphics quite literally stand out.
With an LED video wall display that utilizes coated LEDs to deliver quality image details in high-ambient environments, the Luminate Ultra Series provides nearly 140-degree visibility with limited interference, even in sunlight. Models come in 1.5- and 1.9-mm. pixel pitches and 3500-nit brightness.
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MANUFACTURER: Planar
PRODUCT CATEGORY: Signage and Graphics
Taking the 3-D trend literally are Layered Graphics. Overlap textures and colors to grab attention. Choose from glossy, matte, mirrored and white layers with a variety of print techniques to custom build promotions.
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MANUFACTURER: Ace Designs
PRODUCT CATEGORY: Signage and Graphics
Snip, paper-thin LED panel lighting curves and wraps around your signage to illuminate it from behind. Make your message stand out even more with these LED sheets that are available in four color temperature options.
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MANUFACTURER: Tresco Lighting
PRODUCT CATEGORY: Lighting
Larger than life but lightweight and maneuverable, POP-Up Shop – SEG Fabric Graphic Solutions make eye-catching enhancements to retail displays. The customizable options are endless, from sustainable fabrics to front/backlighting to printing.
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MANUFACTURER: Orora Visual
PRODUCT CATEGORY: Signage and Graphics
Use this FX Series Modular LED Display to quickly create a video wall in a range of shapes, sizes or configurations. Its flexible design allows its panels to follow either flat or curved surfaces. Installation is easy too with its magnetic mounting system.
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MANUFACTURER: Epidaur Digital Displays
PRODUCT CATEGORY: Lighting
Fully wireless, Wi-Spot displays get power and data from a remote source (through the air up to 30-ft.), so chargers, cables and batteries are not needed. Features embedded smart sensors.
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MANUFACTURER: Wi-Charge
PRODUCT CATEGORY: In-Store Technology
This company’s display and signage program includes freestanding fixtures, countertop displays, mats, hang tags, door decals, sticky notes and signs with easy-to-update graphics and messaging in three languages.
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MANUFACTURER: Axis Display Group
PRODUCT CATEGORY: Signage and Graphics
The Fabric Lightbox-LED is made-to-order in any size up to 5-ft.-by-10-ft. and is an ideal alternative to large format snap-frame lightboxes. SEGs appear virtually frameless from the front when illuminated. With a reported 50,000 hours of usable life, its frame comes in black or silver with custom colors available.
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MANUFACTURER: Hera Lighting
PRODUCT CATEGORY: Lighting
Place key messages in customers’ eyeline with the Minimalist Sign Stand. A 24-by-48-in. graphic hangs in a frame that won’t block the view. Design your sign online and have it single or double-sided printed for display.
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MANUFACTURER: Displays2go
PRODUCT CATEGORY: Signage and Graphics
Transform any graphic, image or logo into this glittering Photographic Sequin Mosaic. Ideal for use in store as feature walls, selfie backdrops or use to create an eye-catching cashwrap.
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MANUFACTURER: SparkleMasters
PRODUCT CATEGORY: Signage and Graphics
Let your brand truly live with the Custom Living Wall with Signage. This green living wall feature makes an incredible organic focal point in any space and encourages engagement as an Insta-worthy photo op.
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MANUFACTURER: Holiday Foliage
PRODUCT CATEGORY: Signage and Graphics
Storyboard your brand message with Fineline ultrathin frames. These front-loading 1-in. deep frames are designed to showcase everything from acoustic panels to subway tiles and can be displayed singularly or in multi-panel displays.
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MANUFACTURER: Acrylic Design Associates
PRODUCT CATEGORY: Signage and Graphics
Tactility is the name of the game for Texture Plus Rustic Barnwood. These interlocking 2-by-4-ft. wall panels give the illusion of real wood, making them perfect for high-impact graphics installations in rustic spaces.
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MANUFACTURER: Texture Plus
PRODUCT CATEGORY: Materials
Retail Point of Display Signage shines a light on your business. Go retro with 3-D, LED-illuminated cast letters. With endless colors and textures, they can become unmistakably your brand. A contemporary take on carnival lettering.
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MANUFACTURER: Marking Specialists Group
PRODUCT CATEGORY: Signage and Graphics
Georgia Mizen is a contributing writer at VMSD magazine. Writing for VMSD since 2017.
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