After being purchased by Starbucks (Seattle) two years ago, a new Teavana store at Pacific Place in Seattle will now serve as a canvas for future stores.
Described as a modern uplift of the company’s mall stores, the color palate for Teavana’s Wall of Tea is now more subtle: Chic blue tones represent oolong teas, copper for Rooibos and gold for herbal teas. And about 2000 white tea leaf shapes were hand sewn to light fixtures inside a Teavana store to create vibrant, airy chandeliers that help define the space.
The most prominent change is a tea bar at the store’s entrance, where customers can purchase handcrafted tea beverages and try samples.
“We have imagined the tea experience through our spectacular Pacific Place store,” said Annie Young-Scrivner, president of Teavana, in a statement. “It is truly a tribute to handcrafted tea beverages, tea education and offers customers unique merchandise for at-home use, gifting and entertainment. We love welcoming customers in to enjoy this one-of-a-kind experience and become familiar with our collections of more than 100 different blends of full leaf tea. The feedback has been extremely positive. We look to expand elements of this format to stores across the country over time.”
In addition to six Tea Bars, Teavana operates 366 retail stores in North America.