PacSun (Anaheim, Calif.) has opened its first activewear-only store, at the Mall of America in Bloomington, Minn. The 1500-square-foot location is named after the brand’s new active collection, PAC1980, which pays homage to the year PacSun was founded and its heritage while representing its evolution into the active category.
The new shop is located next door to PacSun’s existing clothing store on the mall’s second level.
“Mall of America is one of our most successful locations, where we have witnessed consistent growth,” said Addie Rintel, VP of Design Merchandising at PacSun, which operates about 350 stores. “The smaller PAC1980 footprint within our existing PacSun stores has been very well-received by our customers, and with its own dedicated store, we look forward to offering an even more expansive look at this category.”
PAC1980 launched earlier this year with performance-based styles under three high-quality core fabrics: PAC Whisper (buttery soft and quick dry), PAC Glide (weightless and smooth), and PAC Move (premium fabrics for all-day wear).
PacSun said it plans “to expand dedicated PAC1980 spaces in the future to reach even more customers in person,” but did not provide any further details.