Papa Johns (Atlanta and Louisville, Ky.) has debuted a new design for its overseas outlets. The chain says in a news release that its “Better Pizza. Premium ingredients” mantra is highlighted throughout the new restaurant’s look and layout through colors, lighting and decor.
The first restaurant constructed in the new design has opened in China’s Hubei province, and another seven locations are currently under construction or renovation across Jordan, United Arab Emirates, Saudi Arabia and Kenya.
In creating the new store design, the colors, surface materials and messaging both inside and out were chosen to indulge the senses and provide visual cues that reinforce Papa Johns crafted, quality products, the company said. Colors were inspired by Papa Johns ingredients and include tangy tomato (red), fresh basil (green), fluffy dough (off-white) and punchy garlic (light purple).
On the walls, customers will also find artwork depicting Papa Johns new “hand-drawn happiness” illustration style that the chain says reflects “both the vibrancy of the brand as well as the hand-crafted nature of its products. Digital screens and ordering kiosks will help customers choose and customize their order in a seamless experience.”
This overseas initiative comes on the heels of Papa Johns’ rollout of an updated design for its restaurants in North America that began last year.
Founded in 1984, Papa Johns says it is the world’s third-largest pizza delivery company with more than 5500 restaurants in 47 countries and territories.
Photography: Courtesy of Papa Johns
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