Williams-Sonoma-owned Pottery Barn (San Francisco) is launching an augmented reality app called "3D Room View" that will allow shoppers to “place” products in their home.
The app will be available on Google Play for shoppers with Tango-enabled smartphones, reports Chain Store Age.
“Our brands have always been a source of inspiration for customers, and we’re excited to enhance that experience by introducing the latest AR technology and visualization tools to help customers design a room by envisioning how Pottery Barn products will look and fit in their actual space,” said John Strain, executive vp, chief digital and technology officer of Williams-Sonoma. “Our vision is to offer innovative shopping and design capabilities across all Williams-Sonoma brands, starting with Pottery Barn and PBteen this spring.”