Headlines

Pure Leaf Iced Tea Unwraps Holiday Lounge at Philadelphia’s Airport

Pure Leaf Iced Tea has partnered with Philadelphia International Airport to create the first-ever Pure Leaf Holiday Oasis Lounge. The custom-built space is designed to remind travelers that saying “no” to the stress of holiday travel will allow them to say “yes” to the magic of the season, the companies said in a news release.

Visitors can relax on the lounge’s centerpiece plush couch that fronts a holiday-themed green wall. Other activities available to lounge visitors include:

• Interacting with brand ambassadors who will be handing out Pure Leaf mini stocking stuffer gifts, along with recipe cards for Pure Leaf tea-infused mocktail and cocktail drinks that can be enjoyed during holiday gatherings.

• Browsing a holiday-oriented book collection curated by Reese’s Book Club, including scanning QR codes to watch interviews with the authors.

The lounge is open to ticketed passengers and will operate in the D/E connector near Terminal E through Jan. 15. Pure Leaf is a unit of Purchase, N.Y.-based beverage/snacks giant PepsiCo.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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