A recent RSR Research report, co-sponsored by Hewlett-Packard Co. (Palo Alto, Calif.), revealed that 70 percent of retailers are empowering their employees with technology-enabled touch points including digital signage, self-service kiosks and advanced POS systems.
The report, which surveyed about 100 retail executives, also found that 43 percent of retailers see valuable support in self-service kiosks and cross-channel customer and inventory synchronization technologies through real-time updates; 78 percent listed their POS systems as an important factor in customer experience; and 57 percent believe delivering information to store-owned phones, tablets and PDAs have potential value.
“Customers have raised the bar, and successful retailers realize that the traditional means of educating employees and interacting with customers is no longer enough,” says Ray Carlin, vp, retail solutions, global business unit, HP.