Nordica, the Italian ski equipment brand, decided to bring its brand image to a new level by opening “Nordica Lounge” in Chongli, the city in Hebei province which will host part of the Olympic Winter Games in 2022.
Nordica Lounge is a restaurant and lifestyle concept that is located adjacent to a Nordica service shop. Ski and nature aficionados who spend the week end in the mountains will finally have a cozy European indoor space to enjoy Italian-style lunch, dinner, or drinks at any time of the day.
According to Nordica’s Managing Director in China, Remigio Brunelli, “The Nordica Lounge is the place that connects ski fans and outdoor lovers with what matters most: family, fellowship and the mountain. Integrity, loyalty, courage, optimism, these are our brand values that enable us day after day to offer our clients superior quality & services. This is the NORDICA way, and it goes out to the first run, the last run and the long run.”
Inspired by the brand’s visual identity, the color palette of the restaurant design is limited to red, greys, and black, and features abundant natural textures such as wood and some stone for a warm and cozy atmosphere. Further brand characteristics that needed to be part of the restaurant design are passion, quality, service, and comfort.
Based on its concept of simplicity and high quality food, two key elements of the design concept are the Nordica bar and the large window into the kitchen that allows customers to observe how the food is prepared. With the lounge, Nordica extends its brand identity to a three-dimensional environment where customers can relax, feel and taste the brand, and therefore goes one step further in establishing itself as a lifestyle brand.
Nordica Lounge opened on December 12th, 2015. The launch coincides with the start of operations of Thaiwoo, which is China’s largest skiing resort and also located in Chongli. The Chinese government just commissioned the building of a high speed train route that will bring Beijingers to Chongli in one hour in a few years.
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