Stores co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy have opened in Greer, Simpsonville and Travelers Rest, South Carolina. The stores are owned and operated by Rite Aid and are part of 10-store test adding the Save-A-Lot discount, limited assortment grocery store concept to Rite Aid locations in the Greenville, S.C. market.
“Our new co-branded concept has been very well received in the Greenville area, and we are pleased to bring the value and convenience of this new store to more locations,” says Ken Martindale, Rite Aid chief operating officer. “Customers comment how great it is to be able to get high quality grocery products at great prices at the same time they shop for Rite Aid health and beauty aids.”
The first co-branded store opened in Easley, S.C., in September with five more co-branded locations added in October. The openings are part of a licensing agreement between Rite Aid and Save-A-Lot, a subsidiary of SuperValu, which allow about 75 percent of the non-pharmacy part of each store to be devoted to Save-A-Lot. Grocery items include a limited selection of fresh USDA inspected meat, processed smoked and packaged meat, fresh produce, frozen food, dairy and dry groceries.
“This exciting new format, featuring aspects of both a traditional Rite Aid pharmacy and Save-A-Lot food store, provides added convenience and value to our consumers in the Greenville area,” says Bill Shaner, Save-A-Lot president and ceo.
Drugstore chain Rite Aid Corp. operates more than 4700 stores in 31 states and the District of Columbia. SuperValu’s Save-A-Lot hard discount grocery chain has nearly 1200 stores in 39 states.