Dutch beauty brand Rituals Cosmetics (Amsterdam) has opened a flagship store in London’s Covent Garden neighborhood.
The 700-square-foot store will sell Rituals’ full line of body care, fragrance, makeup, home products and clothing, reports Women’s Wear Daily. Shoppers will be greeted with complimentary tea, as well as hand and arm massages.
“At the moment, we’re one of the fastest-growing [beauty] brands across Europe,” says Rituals CEO Raymond Cloosterman. “We are opening up to two to three stores a week at the moment – mainly across Europe, in 25 countries, as we speak.”
Rituals currently has 450 locations worldwide.