Rue21 to Open 15 Stores by Year’s End

Apparel retailer Rue21 (Warrendale, Pa.) will open a total of 15 new stores through the end of 2021 at selected locations identified based on a data-driven model, reports Chain Store Age.

“Recent new store openings have demonstrated the importance of our store channel to brand discovery and customer acquisition,” said Rue21 CEO Bill Brand. “Our dynamic in-store experiences have driven customer loyalty and is our model for continued omnichannel growth.”

Rue21, which opened three new stores last year, experienced double-digit growth in 2020, prompting the retailer to invest in both physical and digital retail. New stores this year will open in Florida, Tennessee, Georgia, Texas, Pennsylvania, Michigan, Wisconsin, New York, Oklahoma, Maryland and Massachusetts.