Saks (New York) has unveiled a new men’s shopping experience on the seventh floor of its Saks Fifth Avenue New York flagship. The 40,000-square-foot advanced designer and contemporary ready-to-wear department offers more than 70 brands – 23 of which are new to the store – and features shop-in-shops by such brands as Celine, Dior Men, Gucci and Louis Vuitton.
“Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” Tracy Margolies, Chief Merchandising Officer at Saks said in a news release. “While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men’s floor in New York reinforces the power of the in-store experience and exemplifies Saks’ reputation as a fashion authority.”
James Harden at The Saks Man celebratory cocktail party January 26. Photography: Courtesy of Saks Fifth Avenue
The Saks Fifth Avenue Store Planning and Design team collaborated with Architecture, Engineering and Interior Design firm Highland Associates to update the floor and showcase the curation of men’s fashion in an elevated and easily navigable setting.
A modern staircase with dichroic glass connects the sixth and seventh floors to create a seamless men’s shopping experience, and previously blocked windows along Fifth Avenue have been opened and restored to flood the space with natural light. Additionally, the floor features extended aisle paths and new lounge seating areas to encourage socialization and exploration.
The luxury retailer has also launched an invite-only men’s brand ambassador program called The Saks Man to further connect with such customers through unique digital content and in-person experiences. Members of The Saks Man come from a wide range of industries including sports, entertainment, business, activism and more, with the group complementing the retailer’s existing women’s brand ambassador program, Saks Social Club.