Through a leased department relationship with Sears Holdings Corp. (Hoffman Estates, Ill.), Destination Maternity Corp. (Philadelphia) is reintroducing its Two Hearts Maternity collection to Sears and Kmart stores this month. The rollout will include 523 Sears and 100 Kmart locations by the end of October.
The Two Hearts Maternity collection will be the exclusive maternity apparel offered by both retailers. The line was previously available at Sears from April 2004 through June 2008, before being temporarily pulled and renamed to include the Destination Maternity byline. Most items in the collection, including career and casual sportswear, dresses, swimwear, lingerie and nursing-friendly sleepwear, are priced under $25.
Destination Maternity operates 1084 retail locations, including 724 stores under the Motherhood Maternity, A Pea in the Pod and Destination Maternity banners. It also offers its Oh Baby by Motherhood collection through a licensed arrangement at Kohl's.