Shinola (Detroit) will open its 22nd U.S. retail location, in downtown Grand Rapids, Mich., The Detroit News reports. The retailer already operates an outlet store about 14 miles south of Grand Rapids, in Byron Center.
The new store, which will be in the 1870s-era Peck Building, was made possible by a lease agreement between Shinola and Rockford Construction, which will oversee the building’s renovation and buildout with guidance from Shinola’s in-house merchandizing and branding experts.
“We’re interested in creating timeless experiences with Grand Rapids community partners and establishing a strong brand presence that connects Shinola to the Grand Rapids market,” said Awenate Cobbina, Shinola’s CEO. “After exploring the space at 40 Monroe Center and observing the walkability and vibrancy downtown, we knew it made good business sense to make this home for Shinola in downtown Grand Rapids.”
“We have been building a healthy, active lifestyle city. Adding a well-known and respected brand like Shinola to our growing city will add to its culture and quality product offerings,” said Richard App, Retail Retention and Attraction Specialist for the Grand Rapids Chamber.
Shinola makes and sells watches, bags and accessories, jewelry and gifts. Founded in 2011, its website lists 21 existing stores, including six in Michigan, three in Illinois, two apiece in California and Texas, and one apiece in Colorado, Hawaii, Massachusetts, Minnesota, New York, Ohio, Virginia and Washington, D.C.