Shop!’s Global Development Director Weighs in on Retail Marketing Trends

PHOTO: ISTOCKPHOTO

The Shop! Association’s Global Development Director, Leo van de Polder, weighed in on the latest retail marketing trends in an exclusive interview with Dekkers International.

Discussing “hot topics” like Artificial Intelligence (AI), human-centric design, e-commerce, omnichannel and experiences, the Q&A – conducted by Lizzy Wijkhuisen – also provides suggested tips to retailers like clearly defining your purpose and leveraging all channels.

Read the full interview here.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.