Skechers (Los Angeles) has signed an agreement to buy its Scandinavian distributor, Sports Connection Holding ApS (Esbjerg, Denmark), a move that will expand its presence in Europe. The deal includes 58 existing Skechers Nordic retail locations, several e-commerce solutions as well as over 1600 wholesale customers.
Sports Connection Holding will become a wholly owned subsidiary of Skechers, primarily responsible for driving the brand’s growth in the Nordic countries of Denmark, Finland, Norway, Sweden, Greenland and the Faroe Islands, the companies said.
Terms of the deal were not disclosed.
“With the planned acquisition of our long-serving and successful distributor in Scandinavia, we are welcoming the Sports Connection team more closely into the Skechers family,” said Skechers USA COO David Weinberg. “We are looking forward to further broadening our reach in Europe by combining the team’s local expertise with our worldwide capabilities and financial resources.”
Skechers designs, develops and markets lifestyle and performance footwear, apparel and accessories for men, women and children. Its collections are available in 180-plus countries and territories through department and specialty stores, as well as in more than 4500 company- and third party-owned stores.