Sony Electronics Inc. has opened its tenth Sony Style store at The Forum Shops at Caesars Palace, Las Vegas. The store is designed to encourage consumers to test-drive a variety of devices and their seamless interaction with digital entertainment content.
The nearly 6,000-square-foot store, which can be seen from Las Vegas Boulevard, encompasses the nation’s second QUALIA showroom — the first opened in September in New York — featuring Sony’s cutting-edge line of QUALIA products. A dedicated concierge is positioned within the QUALIA showroom to schedule one-on-one product demonstration appointments with retail consultants.
“The Forum Shops at Caesars is a natural fit for our latest Sony Style store where we will be among world-class fashion retailers in one of the most well-known shopping meccas in the world,” said Mike Fasulo, president, Sony Electronics’ eSolutions Co. “Customers will enjoy a hands-on experience with our products, entertainment and technology in an open, consumer-friendly environment.”
The Las Vegas Sony Style store features several demonstration areas, including an HDTV display wall equipped with high-definition TV sets and DVD players, and a digital imaging gallery with a selection of digital still cameras, photo printers and camcorders. A concierge desk located at the store entrance ensures shoppers receive personal attention, while Wi-Fi Internet access, custom installation support, online product information through SonyStyle.com and custom in-home delivery services are also offered.
Sony Style Las Vegas is located at The Forum Shops at Caesars Palace, a 175,000-square-foot, three-level development encompassing retail, dining and entertainment. It is the tenth Sony Style to open in the nation. Other locations include South Coast Plaza in Costa Mesa, Calif.; Beverly Center in Beverly Hills, Calif.; Stanford Shopping Center in Palo Alto, Calif.; Cherry Creek Mall in Denver; Mall at Millenia in Orlando, Fla.; Somerset Collections Mall in Detroit; The Dallas Galleria; Copley Place in Boston; and The Houston Galleria.