Toysrus.com (Wayne, N.J.) has introduced a new sporting goods e-commerce site, Sportsrus.com. The site will carry over 30,000 items, ranging from authentic sporting goods to apparel, games, footwear, fitness equipment, collectibles and many other categories, featuring nearly 1000 brands.
Sportsrus.com is a featured merchant in the new Sporting Goods tab on Amazon.com, who will run the Sportsrus.com website. Amazon also announced a new strategic alliance with SportsLine.com Inc. (Fort Lauderdale, Fla.), an Internet sports media company and publisher of CBS SportsLine.com. SportsLine.com will supply merchandise in the new Amazon.com Sporting Goods store (www.amazon.com/sportinggoods).
SportsLine.com is the publisher of CBS SportsLine.com and the official web sites of the NFL, PGA Tour and NCAA Sports
Among the product categories being supplied by SportsLine.com are licensed merchandise, memorabilia, fitness, tennis and outdoor. SportsLine.com is also supplying a variety of men's, women's and children's apparel for both the Sporting Goods store and Amazon.com's Apparel & Accessories store (www.amazon.com/apparel). SportsLine.com is reportedly offering more than 70,000 SKUs for the grand opening of the Amazon.com Sporting Goods store.