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“Stranger Things” Café Takes Tokyo to the Upside Down

Luckily, your pasta doesn’t come that way, but Netflix and Japanese eatery chain Pronto are turning things upside-down in Tokyo’s Shibuya district with a Pronto café themed on Netflix’s hit sci-fi series Stranger Things.

The homage to creepy-doings in the little town of Hawkins, Ind., includes replica sets and props, like a “Surfer Boy Pizza” van, interactive activities created by the Duffer brothers (creators and executive producers of the show) and a Stranger Things themed menu. Even Eleven’s cherished waffles make an appearance, along with the psychokinetic hero’s very first hamburger. For the hardcore fan, there’s even a roast beef platter that creepily resembles the Demogorgon, reports Japan Today.

The pop-up decor bedecked with Christmas lights to communicate with other worlds has been extended from its planned three-month appearance to publicize the fourth season of Stranger Things. Limited to 20 guests at a time, the demand for a night out with Will, Steve, Mike, Dustin and the rest of the gang, has grown in Tokyo, a destination where themed restaurants are reportedly popular. The Stranger Things theme will remain in place until the end of the year, reports TimeOut.

Owned in part by brewing and distilling giant Suntory Corp., Tokyo-based Pronto was established in 1988 and serves Japanese-style and Italian pasta. The chain does double duty as two businesses, operating as a café in the day and a bar with dining at night.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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