Richardson Design’s In-House Graphic Design Team Provides a Cohesive, Full-Service Branding Process for Clients
CLEVELAND, Ohio, August 3, 2017—Bringing a client’s brand vision to life is a multifaceted creative process that involves creating consistent messaging and visuals—an aesthetic that people can feel, touch, see and connect with. As a brand experience studio, Richardson Design provides interior design and trend forecasting that supports its brand strategy services. Now, the studio’s graphic design team works in tandem with the interior designers to complement and support clients’ needs, creating a true full-service experience.
“With graphic design in-house and integrated into the studio, we can touch all aspects of the brand experience we create for clients, which provides consistency in the messaging and aesthetic,” says Scott Richardson, Founder and Chief Creative Officer, Richardson Design.
Rather than outsourcing graphic design, Richardson Design can take a holistic creative approach by involving graphic design in branding efforts from project conception. “As interior designers, we always knew it was important to offer graphic design as part of our suite of services, and having an in-house team that collaborates on projects differentiates us as a studio that can provide a turn-key experience for clients,” Richardson says.
Alex Hickey, Senior Graphic Designer, previously worked for brands including Reebok and Under Armour before joining Richardson Design last year. He says that graphic design plays a critical role in supporting interior design with logo and menu design, signage and graphics, ancillary pieces and all of the branded visual treatments that might otherwise be treated as a “side” rather than a critical complement to interior design. “Bringing graphic design in-house with a dedicated team ensures that all aspects of the design align with a cohesive brand vision,” Hickey says.
Bringing graphic design into the studio enriches the creative process and offers clients a complete brand experience package. And, this ultimately results in designing a brand experience that brings a vision to life. “With these creative services together in one, cohesive studio, we can accomplish the goal of elevating clients’ brands,” says Kristie Oldham, Partner and Design and Trend Director. “The design process is seamless.”
Learn more about Richardson Design’s capabilities and recently completed work. Contact us at 216.696.6780, or fill out this simple contact form and we’ll get in touch with you.