Visual displays do more than attract attention. They connect shoppers with your brands.
Retailers are closely examining their design initiatives, including two standout categories.
Enter VMSD’s annual Intl. Visual Competition. Creative thinking is critical these days.
The award-winning director of visual lives by two simple rules: “Fashion before function” and “think outside the box.” Unless it’s a shoe box.
First “Display” begat “Visual Merchandising.” What's next: “All-Knowing Master of Creative”?
Gokson draws from her life in retail and an A-list lifestyle to stir up visual excitement in her new Hong Kong restaurant, lounge and sweet shop.
Check out our gallery of reader-submitted examples of creative small-store visual merchandising.
Let creative merchandising seduce customers with these tips.