Target to Pop Up in New York

Target Corp. (Minneapolis) will open four “pop-up” stores around New York this week to sell fall merchandise by its 22 designers.

Target is calling these temporary stores “bodegas” (Spanish for “stores”) to convey an egalitarian and very New York shopping experience, said Kathee Tesija, Target’s executive vp, merchandising. They will be located in vacant storefronts in Midtown Manhattan, Union Square, SoHo and the East Village, and will open Friday, September 12, which is the end of Fashion Week.

The pop-up stores will be open for four days, from 10 a.m. to 10 p.m., selling merchandise averaging $25 in price. “We can emphasize ‘Expect more’ or ‘Pay less,’ depending on the economy,” Tesija told The New York Times, playing on the company’s tagline. “We are putting a little bit more emphasis on ‘Pay less.’ ”