Target Rolls Out New Logo for Sustainable Products

Target (Minneapolis) has introduced a logo for its Target Zero line of sustainable products.

The new Target Zero icon identifies products designed to reduce waste and packaging that’s reusable, made from recyclable content or made from materials that reduce the use of plastic.

The retailer says the line includes hundreds of products and has plans to expand it.

“By making it easier for our guests to identify which products are designed to reduce waste, Target Zero helps them make informed decisions about what they purchase and advances a collective impact across our brand partners, our product shelves, and within our homes and communities,” said Amanda Nusz, Senior Vice President of Corporate Responsibility and President of the Target Foundation, Target.