The HBO Shop in New York has been named the 2007 Store of the Year in the 37th annual Institute of Store Planners/VM+SD International Store Design Competition. The store, profiled in the May 2007 issue of VM+SD (“Premium Space,” page 2, In-Store Digital Media section), was designed by the New York office of Gensler in collaboration with Imaginary Forces, a branding consultant with offices in New York and Hollywood, Calif.
Judges in the competition were wowed by the HBO Shop’s immersive environment. “The shop successfully envelops the shopper in the HBO brand, in both digital and hard-goods form,” said Claudette Lavoie L’Huillier, associate/interior architecture discipline lead/retail group leader, Jacobs Carter Burgess (Charlestown, Mass.). Similarly, Ralph Perone, managing director, store planning and design, Talbots (Hingham, Mass.), praised the space for being “very impactful and very effective in supporting its brand.”
The HBO Shop was among the nearly 150 retail spaces entered in this year’s competition. Judging for the contest was hosted by the Boston chapter of ISP and took place at the offices of Cubellis.
Below is a complete list of winners, with links to the coverage for each:
STORE OF THE YEAR
HBO Shop
FIRST PLACE WINNERS
New or Completely Renovated Full-Line Department Store:
Seibu, Jakarta, Indonesia
New or Completely Renovated Specialty Department Store:
Robinsons Department Store, Kuala Lumpur, Malaysia
New Shop Within an Existing Full-Line or Specialty Department Store:
Timberland at Macy’s Herald Square, New York
Specialty Store, Sales Area 1500 to 3000 sq. ft.:
3rd Nature, Teaneck, N.J.
Specialty Store, Sales Area 3001 to 5000 sq. ft. (tie):
AT&T Experience Store, Houston
Sony Ericsson, London
Specialty Store, Sales Area 5001 to 10,000 sq. ft.:
Martin + Osa, Newport Beach, Calif.
Specialty Store, Sales Area over 10,000 sq. ft.:
M&M Store, New York
Shopping Center Kiosk:
The Mobile Lounge, Troy, Mich.
Sit-Down Restaurant (tie):
Crystal Restaurant Lounge, Royal Ontario Museum, Toronto
40 Carrots at Bloomingdale’s, New York
Citrine New World Bistro, Redwood City, Calif.
Specialty Food Shop:
Vince & Joe’s, Shelby Township, Mich.
Supermarket:
Landmark Supermarket, Manila, Philippines
Convenience Store:
Go Fresh, Dublin, Ireland
Entertainment Facility:
Motorola M-Lab, Sunrise City, Fla.
Service Retailer:
Peter Mark, Dublin, Ireland
Manufacturer’s Showroom:
Infiniti Retail Environment Design Initiative, Gangnam, South Korea
Temporary Space or Store (tie):
P&G Beauty Exhibit, Buenos Aires, Argentina
Look Fab Studio, Toronto
AWARDS OF MERIT
New or Completely Renovated Full-Line Department Store:
Shinsegae, Seoul, South Korea
New Shop Within an Existing Full-Line or Specialty Department Store:
Styled by Me Barbie, New York
Specialty Store, Sales Area Under 1500 sq. ft.:
Capezio, Toronto
EKO, Toronto
Specialty Store, Sales Area 1501 to 3000 sq. ft.:
Maska, Ste. Foy, Que.
Specialty Store, Sales Area 5001 to 10,000 sq. ft.:
The New World of Coca-Cola, Atlanta
SAQ Selection, Laval, Que.
Specialty Store, Sales Area over 10,000 sq. ft.:
Bass Pro Shops, Miami
Supermarket:
City Market, Magno Centro, Mexico
Whole Foods Market, Chicago
Service Retailer:
Mr. Clean Performance Car Wash, Deerfield Twp., Ohio
Manufacturer’s Showroom:
Allsteel Canadian Showroom, Toronto
INNOVATION AWARDS
Concept:
EKO, Toronto
Exterior:
Umbra, Toronto
Finishes/Uses:
Chicago Botanic Shop, Glencoe, Ill.
Lighting:
Dolphin Cay, Paradise Island, Bahamas
Signage/Graphics:
40 Carrots at Bloomingdale’s, New York
Store Planning:
Landmark Supermarket, Manila, Philippines