The Limited to Add Plus-Size Division

The Limited Inc. (Columbus, Ohio) is launching a new plus-size concept called eloquii by The Limited this month. The new division will cater to full-figured women with designs similar to the main chain.

“There will definitely be a common sensibility between the two brands,” Linda Heasley, ceo, The Limited, told Women’s Wear Daily.

Eloquii will target professional women, ages 25 to 34 years old, with accessories and trend fashion pieces in sizes 14W to 24W.

The concept will launch online this month with stores planned for next year, possibly in the third quarter.