ScentAir Technologies Inc. (Charlotte, N.C.), which makes aroma-enhancing equipment for retail environments, has signed a multi-year deal with Muzak LLC (Fort Mill. S.C.), to distribute ScentAir’s patented environmental scent systems to its clients. Muzak, the music and audio messaging provider, said it will deliver ScentAir’s retail enhancement in conjunction with its music service as a way to more fully craft and develop an exclusive experience for its customers.
The deal specifies that Muzak will offer its clients the ScentAir service, while ScentAir opens up its full collection of scents and patented scent systems to Muzak at a volume based wholesale pricing schedule. The distribution agreement is a product enhancement for both companies, opening up additional markets to each.
“Retailers can use music and aromas in similar ways to affect customers’ choices,” said ScentAir president and ceo David Van Epps. “Researchers have proven that our sense of smell has a great impact on consumers’ behavior and mood. Couple an enticing smell with appropriate music and our clients can create a unique experience for their customers.”
“Our products are very compatible and it was an easy connection to make,” said Kenny Kahn, Muzak senior vp, product and marketing. “Throughout its 70-year history, Muzak has always been about enhancing the customer’s retail experience. Being a ScentAir distributor enables us to offer our clients another strong motivator. This is a powerful combination. It was a good fit for Muzak and a smart partnership for ScentAir.”