Nearing the opening of its first store in Minneapolis next month, Timberland (Stratham, N.H.) announced details about the new location, which will be part of the Calhoun Square shopping area in the Uptown district.
Features at the new 2000-square-foot retail space include the use of reclaimed wood and industrial machinery for table bases; Ecotech recycled stoneware floor tiles; FSC-certified woods; reduced-wattage LED lighting; Energy Star-eligible equipment and appliances; low-VOC paints; and water-conserving plumbing fixtures. The space also features a custom-designed mural themed around the Great Lakes.
“As a brand rooted in the outdoors, extending our presence in Minnesota is a natural fit,” says John Pazzani, vp, direct to consumer for Timberland. “Minneapolis is one of this country's great cities and much like New England, locals are encouraged to explore the outdoors, even in the frigid, winter months.”
The new Minneapolis location is part of an aggressive retail expansion effort by the outdoor company. Within the past year, Timberland has opened new retail locations in New York, San Francisco, Boston and Chicago. Others locations are also under consideration for 2012.