Tom Ford has opened his newest store in Milan, Italy, the city he called home when he was creative director of the Gucci Group.
The new five-story, 12,000-square-foot, men’s wear store on Via Verri is the largest Tom Ford store to date. “It’s more contemporary than New York, which is in a 1930s building,” Ford told the Daily News Record. “We used the same vocabulary and colors but this one is housed in a Fascist building, so it’s more linear and modern.”
Ford told DNR he doesn’t want to go any larger. “I don’t want department stores, but it’s tricky when you have so many things you want to show and properly develop all the categories,” he said.
“Milan is the capital of men’s wear,” he said, “and men here understand how a button-down should work and things that in America people don’t know. It’s in their culture.”
Ford, who just opened a shop in New York’s Bergdorf Goodman, has 11 more openings are on tap, including in St. Moritz, France; Moscow; Hong Kong; Las Vegas; San Francisco and Dubai.