Tommy Hilfiger and The Bay to Partner

The Tommy Hilfiger Group (New York) will begin selling its men's clothing in 90 of Canada’s The Bay department stores.

The 500-square-foot shop-in-shops are expected to open by November.

Canada’s “robust economy and increasingly discerning fashion consumers” influenced the decision, Gary Sheinbaum, ceo of Tommy Hilfiger North America, told Crain’s Business New York.

Tommy Hilfiger, owned by Phillips-Van Heusen Corp. (New York), entered a similar alliance with Macy's Inc. (Cincinnati) three years ago.