Tommy Hilfiger Group got back to its New York roots in a big way with this week’s launch of the company’s largest retail store. “I'm very excited to open our global flagship in the city where I first started the company over 20 years ago,” Hilfiger said in a corporate statement. “We are pleased to finally open a global anchor in our brand's hometown,” added Fred Gehring, CEO of Tommy Hilfiger Group.
Gehring called the opening an important, tactical move in the group’s efforts to further elevate the brand in the U.S. and internationally. “For years we have established flagships worldwide, but never found the right opportunity to open in one of the world's most important locations, New York City. Fifth Avenue, with its global significance and blend of luxury meets accessibility, is the perfect location and alignment for the brand,” he said.
Located in the former Fortunoff retail space, the freestanding store blends modern with traditional elements based in 20th century architecture. The interiors, created by the Tommy Hilfiger creative team in partnership with Callison Architects, feature a dramatic central staircase that links four levels of the store (there’s another lower level) and doubles as a viewing platform for a revolving art installation.
The merchandise covers “a comprehensive Tommy Hilfiger lifestyle.” Each floor has its own product focus and design theme. For example, elegant ivory draperies and walnut panels frame first-floor men’s sportswear with a clubby charm while Tommy Hilfiger-trademark 1960’s Venini chandeliers and Brazilian cherry herringbone flooring define women’s third-floor sportswear.