The Tommy Hilfiger Group (New York), which is wholly owned by PVH Corp., has entered into an agreement with Ittierre S.p.A to license the men's and women's runway collections beginning with fall 2012 and pre-collections spring 2013.
Under this agreement, Ittierre will produce and distribute apparel and accessories, with distribution concentrated in Europe, North America and Asia. The distribution of the runway collections will extend from Tommy Hilfiger retail stores to also include high-end wholesale, specialty and online retailers.
“We are thrilled to enter into this licensing agreement with Ittierre, which will allow us to broaden our upper tier global distribution,” says Fred Gehring, ceo, The Tommy Hilfiger Group. “Over the past few years, the successful repositioning and elevation of the brand has led to an increase in the demand for our runway collections. Partnering with Ittierre is a wonderful opportunity to reach new customers and to further evolve our most elevated expression of preppy American classics with a twist.”