Toys “R” Us (Paramus, N.J.) has named Amy Parker senior vp, marketing, for U.S. stores.
Parker joins Toys “R” Us from Michaels Stores Inc. (Irving, Texas), where she was senior vp, marketing and advertising. Her responsibilities included creative, media, fields marketing and visual merchandising for all Michaels' domestic stores. Prior to that, she was executive vp, sales and marketing for Tops Markets Inc. (Williamsville, N.Y.-based division of Ahold USA), where she provided strategic direction and tactical oversight for all aspects of merchandising and category management and was responsible for brand marketing and advertising activities. Her resume also includes a stint as director of strategic marketing at Taco Bell (Irvine, Calif.).
“I am pleased to welcome an executive of Amy's caliber to the Toys 'R' Us family,” said chief marketing officer Warren Kornblum. “She is an accomplished marketing professional with an impressive background in strategy, process, organization and execution, all combined with solid experience in the retail environment. I'm confident that she'll provide outstanding leadership in the marketing and advertising of our company's largest division, our U.S. toy stores.”