Toys “R” Us (Wayne, N.J.) Inc. has introduced “R” Market, a new, dedicated shop featuring an expanded assortment of consumables and commodities, such as snacks, papers goods, cleaning supplies and baby essentials. The markets are located at the front of more than 260 of the company's 585 Toys”R”Us stores, with plans to roll out to additional locations later this year.
“As part of our business strategy, we are continually focused on improving the shopping experience for customers in our stores,” says Jerry Storch, Toys”R”Us chairman and ceo. “The introduction of “R” Market offers customers a uniquely edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands.”
“R” Market features nearly 1300 essential and discretionary products for the entire family. Inside stores, the market area is identified with in-store signage featuring the iconic Toys”R”Us reversed “R” logo and a shopping cart with bursting stars.