The first-ever Toys“R” Us airport store will open later this year at Dallas Fort Worth International Airport (DFW). The Toys“R”Us store will be located in Terminal A of the world’s second-busiest airport and is slated to open in time for this year’s holiday shopping season.
Partnering to create the store are Toys“R”Us owner WHP Global (New York) and Duty Free Americas (Hollywood, Fla.).
“We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” said Jerome Falic, CEO of Duty Free Americas, which operates about 200 stores in airports, border crossings and seaports in the U.S., Latin America and the Caribbean. “Toys“R”Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers.”
Travelers visiting the store will be welcomed by a life-size custom Geoffrey the Giraffe 3D sculpture suitable for a family photo, before browsing a curated selection of toys and games. With demonstration tables for hands-on play and familiar brand elements throughout, the new airport store offers a Toys“R” Us experience that caters to gift buyers on-the-go and parents traveling with children.
“We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys“R”Us airport store, an exciting new concept that we believe could roll out in airports around the world,” said Yehuda Shmidman, Chairman and CEO of WHP Global.
WHP Global, which bought Toys“R”Us in 2021, operates more than 1350 stores and e-commerce businesses under that brand in 30-plus countries.