True Religion (Los Angeles) has named Scott McCabe as its new Senior VP of E-Commerce, according to a company press release. McCabe has previously worked for retailers like Tailored Brands, Gap, Banana Republic, Macy’s and Columbia Sportswear.
Michael Buckley, True Religion’s CEO, says, “Scott’s incredible track record of growth, profitability, and innovation will help propel True Religion’s rapidly expanding digital commerce business … His customer-first vision combined with broad expertise in performance marketing, customer acquisition, and loyalty will be critical to True Religion’s goal of tripling online revenues and achieving 50 percent e-commerce sales penetration by 2025.”
Under McCabe’s leadership at Columbia Sportswear, he reportedly was responsible for double-digit year-over-year revenue and also helped the company gain a 65 percent increase in loyalty memberships.