Headlines

True Religion Opens First Store Since 2019

True Religion (Los Angeles), the denim-centric global lifestyle apparel and accessories brand, has opened its first new store since 2019, located in Atlanta’s Cumberland Mall. The 2000-square-foot full-range store for men, women and children exceeded soft-opening projections earlier this month by nearly 70 percent, the retailer said.

As True Religion’s 46th store in the United States, the new outlet “symbolizes the brand’s omnichannel strategy of easy accessibility to its core consumer demographic,” the company said in a news release.

“A key component to True Religion’s omnichannel growth strategy is to identify and open selectively in locations where our shopper wants us to be,” said CEO Michael Buckley. “We remain a digital-first direct-to-consumer brand and are excited to begin adding more physical stores to our mix in the right markets.”

The Cumberland store debuts updated fixtures, including new denim tables and half-body forms that give shoppers a greater sensory experience with visually rich options displayed on a range of body form sizes. In addition, new light boxes were installed to highlight core denim pieces. The Cumberland store also showcases new accessory cabinets to display belts and handbags.

Founded in 2002, the chain had its ups and downs, including two trips into Chapter 11 bankruptcy. (It emerged from the second of those in 2020.) Earlier this year, True Religion unveiled plans for a major push into China.

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Recent Posts

How to Connect With Gen Z Shoppers

“Spend Z” report offers strategies for appealing to this up-and-coming consumer group

9 hours ago

Power Cycle

The 10,764-square-foot shop-in-shop Sprinter’s Madrid flagship features a coffee lounge, gear repair services and e-bikes

11 hours ago

Monos Debuts in Toronto

Luxe luggage brand opens second store; next up: 8 U.S. cities

3 days ago

Target Equipping Workers With AI Chatbot

Tech aims to make employees’ jobs easier, enhance the shopping experience

3 days ago

Arts and Craftsmanship

This new concept goes standalone in Hyderabad

3 days ago

Food Hall Set for NY’s Ex-Lord & Taylor Building

Shaver Hall, named for a famed L&T exec, to house restaurants and food stalls

4 days ago

This website uses cookies.