Ugg Launches New Concept

Footwear company UGG (Goleta, Calif.) has launched a new concept store with focuses it intends to take across the brand. According to Women’s Wear Daily, the company is working to elevate the brand by carefully selecting products for its line of footwear, loungewear, accessories and home goods.

The company is rolling out its new concept with the first new format store opening at Disney Springs, Fla. The concept was designed around the company’s growing profile outside of shoes.

The store will feature digital content delivery and video loops to create an experiential shopping environment. The opening will be followed by stores in Las Vegas, Japan, New York and Chicago.