Ulta Exec Shelley Haus Dies at 49 After Cancer Battle

Shelley Haus, Chief Marketing Officer of Ulta Beauty (Bolingbrook, IL), has died of cancer at the age of 49.

Haus joined Ulta in 2014 as VP of Brand Marketing and was named CMO in 2019. Ad Age notes that she spearheaded the retailer’s shop-in-shop partnership with Target as well as various diversity initiatives.

In an announcement on LinkedIn, Ulta wrote:

“Shelley was a force whose passion and compassion were equally matched. She was an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone.

“The Ulta Beauty family is heartbroken by the loss of our colleague and friend. We’re forever grateful for the time we had with Shelley and the gifts she shared with us.”