Valentino Opens Rome Flagship

Valentino (Milan) has opened its biggest flagship yet on Piazza di Spagna in Rome. The company previously operated a small boutique on Via Condotti.

“The boutique has a symbolic value, it’s in the most central square in Rome near our headquarters, and the city has always been a source of inspiration for us,” said Maria Grazia Chiuri, creative director of the brand with Pierpaolo Piccioli, in a joint interview.

The new flagship spans 15,876 square feet, and is an evolution of the store concept developed by Chiuri and Piccioli together with architect David Chipperfield, first unveiled in Milan’s Via Montenapoleone in 2012, according to Women’s Wear Daily.

Valentino will mark its official opening with a couture show on July 9, reports WWD.