Victoria's Secret is letting go of its pink and white boudoir look for a classier, more upscale design. The new format, by London-based designer David Collins and Toronto-based architects Yabu Pushelberg, includes crystal chandeliers, spiral stairwells and a cream and ivory palette.
Recent openings with the new design include an 18,000-square-foot store at New York's Broadway and 67th Street, a 9700-square-foot lingerie store and a 2600-square-foot beauty store (both at the city's World Trade Center). The company expects to spend more than $400 million on future openings and expansions in approximately 1475 units by 2003, including its Columbus, Ohio-based parent, Intimate Brands'Bath & Body Works and Victoria's Secret Beauty stores.