In another move meant to strengthen its e-commerce capabilities, Walmart (Bentonville, Ark.) will purchase Zeekit, a virtual fitting room platform, according to a blog post.
“Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalized experience for our diverse customer base,” wrote Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S.
Using the new platform, online shoppers upload their photo or select a virtual model representing their body type, height and skin tone. Then they can see themselves in clothing from brands like Free People, Champion, Levi’s in addition to private labels and share those looks with friends.