Wendy’s Eyes International Growth

The Wendy’s Co. (Dublin, Ohio) has entered into an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan over the next 10 years.

The first locations are expected to open in Tbilisi in 2013, according to QSR magazine.

“Georgia is a dynamic market with long-term growth potential for the Wendy’s brand, and it plays an important role in our continued expansion in Eastern Europe,” Darrell van Ligten, president, international, The Wendy’s Co., told QSR. “We’re privileged to have the opportunity to team with a strong, highly capable organization like The Wissol Group, which shares our passion for quality and exceptional customer service.”

 

 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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